The Backerjack Podcast

Backerjack focuses on covering the world of crowdfunded product innovation. Backerjack generally considers a crowdfunded product to be one where backers can receive the product as a reward for backing or as part of a pre-order. On this podcast, veteran industry analyst and Backerjack founder Ross Rubin (@rossrubin) and longtime tech blogger Steve Sande (@stevensande) give their take on campaigns that can either define the evolution of tech or become footnotes to history.
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Feb 4, 2015

Welcome to the Backerjack podcast, where each week industry analyst Ross Rubin and tech blogger Steve Sande bring you a sampling of crowdfunded projects from Kickstarter, Indiegogo and beyond. 

TUAW has been shut down by AOL, so Steve invites you to get your Apple-related news and reviews from a new source starting on February 9: Apple World Today

This week, we picked three campaigns and a pre-order project to discuss:

  • Bluewire: Imagine a Bluetooth headset that can record your calls, act as a motion-sensing alarm system, and more... 
  • Luna: The Internet of Things enters the bedroom with Luna, a bedsheet set that can trigger other devices, provide just the right amount of warmth on both sides of the bed, and let you know just how well you're sleeping.
  • Prynt: Slap this case onto your iPhone, and you can print your own instant photos. It's a little bit retro and a lot of impressive technology.

Ross and Steve also spend a few minutes discussing the new Narrative Clip 2, a vastly improved version of the wearable lifelogging camera that now comes with a better lens, higher resolution, and both Wi-Fi and Bluetooth.

Retailers, manufacturers and investors seeking the next category, product or feature should take a look at Backerjack's new Product Innovation Pipeline Reports (PIPR), which track the most innovative products in a number of categories. 

We'll be back with Episode 6 of the Backerjack Podcast soon. Be sure to tell all of your friends who follow crowd funded projects about the podcast and make sure they subscribe on iTunes at